Coast Launches into the Coromandel
10 November 2017 – NZME are launching Tauranga’s number one station* Coast, into the Coromandel on 97.9FM from 1 December; just in time for summer.
The station boasts a diverse and entertaining line up of presenters throughout the day. The local Tauranga Breakfast
show with Brian Kelly will air in the Coromandel from mid-January, and listeners can catch Drive with Jason Reeves until
the end of this year. Rounding out the lineup is Lorna Subritzky on days and Nights with Rick Morin.
Coast plays superstar favourites including Fleetwood Mac, The Beatles, Billy Joel, The Eagles, Elton John, Queen and David
Bowie, and will bring the Coromandel the best music, interviews with intriguing guests, and news and entertainment
updates.
Content Director for the station Raylene Ramsay is excited for Coast to be expanding. “We have such loyal listeners all over New Zealand who love the music that we play. We are so pleased
to be bringing great music and interviews to listeners in the Coromandel. We’ve sent people to London to visit
Coronation Street and New York to see Barbara Streisand, and we’re excited for our Coromandel listeners to come into the
fold, and throw their hats in the ring for our once-in-a-life time opportunities!”
Right now, Coast listeners can enter to “Take a Stairway” to see Robert Plant, live in San Francisco.
Greg Murphy, General Manager – Bay of Plenty said the new frequency will not only add opportunities for listeners, but
for advertisers as well. “Local companies will now be able to reach the ears of listeners from Pauanui and Tairua down
to Waihi Beach. Combining this new station with Coast on iHeartRadio, and the great digital and social content, and Coast has a powerful presence.”
“We’re looking forward to launch and bringing both listeners and advertisers a quality music station with a fantastic
line up. Having Coast in the area will be a great complement to the Coastal News.”
Coast can be heard right now on iHeartRadio.
Sources
*Source is Gfk Tauranga Survey 3 2017 10+ Share.
ENDS
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