20 July 2017
New digital consultancy Alloy delivers a unique blend of creativity and technology
A desire to combine strategy, empathy, creativity and technology to deliver customer-centric experiences and work more
effectively in an increasingly fragmented digital world has resulted in a new player on the consulting scene – Alloy.
Founded by the award-winning team of Rod Schofield (former managing partner at Clemenger BBDO | Touchcast), Mark Glenn
(former head of experience at Clemenger BBDO | Touchcast), Clare Warne (former digital director at Ocean Design) and
Andrew Joll (former technical director at Touchcast), Alloy focuses on making digital work for people, and ensuring it
delivers real value for organisations.
“Many of the current digital marketing models are broken and clients are calling for consultancies that embrace true
collaboration and deliver better customer experiences,” says Schofield, who heads up Alloy as CEO, bringing over 30
years of experience to the company.
“Alloy is founded on the belief that art and science must be equal and essential. Trying to bring modern digital
thinking into a traditional brand agency, or attempting to get a development house to understand and embrace emotional
drivers is often in conflict with their core purpose.
“We started Alloy because we’d seen clients struggling to keep pace with the constantly changing landscape, often using
existing processes and systems that were counterproductive to what they wanted to achieve. Our approach is to seamlessly
blend with our clients – understanding their context, enhancing their capabilities and introducing a fresh,
customer-focused perspective,” explains Schofield.
Choosing to be part of a team that he’s worked closely with over the past four years was a no brainer. Schofield, Glenn
and Joll have a proven track record together, between them having shaped digital transformation initiatives at Spark,
produced global awareness campaigns in education and immigration sectors and created world-class websites and experience
design for FlyBuys, Cigna, ACC, Worksafe, Save The Children and the Ministry of Business, Innovation and Employment, to
name a few.
Alloy’s Head of Experience, Mark Glenn says that championing customer needs and motivations is a key part of how they
help their clients.
“We identify key moments (both pain points and highlights), where customers interact with a service or product, and then
we resolve or amplify those moments – connecting them to create journeys that deliver better awareness, consideration,
sales and loyalty.”
Glenn’s unique ability is to see both the moments and the journey, knowing when and how to combine emotional and
rational drivers to turn attention into action.
Alloy’s Head of Technology, Andrew Joll, has over 12 years’ experience in top technology roles, with a background in
creative technology and user-experience. He says technology is often seen as ‘overwhelming’ or ‘high risk’. The Alloy
team simplify and mitigate perceived risk by creating working prototypes to test ideas before significant investment is
made.
“The tech industry is frequently reinventing the wheel, opting to create things from scratch or pushing clients to buy
monolithic digital platforms when more effective solutions already exist. Huge efficiencies can be made by identifying
and combining already proven technologies in new ways,” says Joll.
Clare Warne, Alloy’s Head of Business, ran a digital agency in the UK for 17 years and welcomes a consultancy that
concentrates on both the client and their audience. “Digital has been over-complicated but it doesn’t need to be. We can
bring simplicity to businesses looking for innovative digital solutions that are led by the customer. We also ensure
clients realise return on investment from digital – something many have been struggling to achieve.”
ENDS