Thursday 23 March 2017 05:17 PM
Television NZ flags job cuts as part of moves to arrest profit decline in shrinking ad market
By Jonathan Underhill
March 23 (BusinessDesk) - Television New Zealand has announced plans to streamline its businesses, cutting jobs to stem
a decline in earnings in the face of falling advertising revenue.
Chief executive Kevin Kenrick said the changes were aimed at creating "a sustainable future video content business for
TVNZ in an ever-changing media market."
Job losses would follow structural changes in the state-owned broadcaster's media operations and news teams, with cuts
to existing jobs and some new positions created but "with an overall reduction in roles," he said.
The restructuring follows the release of TVNZ's first-half results last month, which included a 6.2 percent drop in
earnings to $26.7 million as advertising revenue fell faster than operating costs. At the time, Kendrick said TVNZ's 5
percent drop in advertising revenue was a better performance than the broader TV market, which saw an 8.4 percent
decline in ad sales.
The company planned to eliminate "a number of the duplicated processes, systems and roles in our news bureaus" while
simplifying its media operations. The new structure for media and news will be confirmed by mid-April, it said.
"What we’re doing is making sure every dollar we spend is focused on telling the local stories valued by our viewers
while reducing costs in other areas of the business,” Kenrick said in the statement.
The rise of Google and increasing dominance of social media platforms such as Facebook has slashed local media
companies' share of advertising spending. Publishers Fairfax Media and NZME have been left as bit players in New
Zealand's digital advertising market as a result, according to their submissions to the Commerce Commission on their
proposed merger.
TVNZ's rival Sky Network Television had its own merger proposal, with Vodafone New Zealand, knocked back by the Commerce
Commission last month.
(BusinessDesk)
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