A healthier way to shop at Countdown.co.nz
14 December 2016: Countdown continues to make healthy eating more accessible with the launch of nutritional information on almost 10,000
products on their online shopping website. The new nutritional information is aimed at helping Kiwis’ make informed
nutritional decisions when shopping online, and Countdown intend to continue to introduce it to more products over the
The nutritional information includes an ingredients list, nutritional details, allergy warnings, health claims, and
health star rating details if applicable. It is a helpful tool for health conscious Kiwis who want to use the
nutritional information to help make their shopping choices.
In October 2016 Countdown launched its Health and Nutrition Targets to help customers make healthier choices. Some
examples of the commitments they made included a pledge to reformulate their own private label products where they can
to improve nutritional value by 2018, to continue to provide free fruit for kids in all Countdown stores (delivering
around 50,000 pieces of fruit each week), and to start introducing the nutritional information on their online shopping
“We made a commitment to develop and launch nutritional product information on our online shopping website by the end of
the year, and we’re excited to have started launching these tools for our online customers to start using,” says Sally
Copland, Head of Online.
For customers who like to shop with the weekly specials mailers, they can now also shop directly from the mailer on the
website. Shoppers can flick through the weekly specials on the website, and add any of the weekly specials to their
basket with a click of their mouse.
Copland said that the launch of both these new tools, the nutritional information and the weekly mailer online, is part
of their ongoing commitment to improve shoppers online experience, and they hope to continue to develop tools like this
for their customers.
“Online shopping is a growing part of our business, and we are always looking for innovative ways to improve the online
website. The nutritional information is a great tool for shoppers with specific dietary or allergy requirements.
“We’ve made a great start on the project, and are working to make the nutritional information available on as many
products online as we can. The tool is really straightforward to use, which will make it easy for Kiwis’ to make more
informed decisions when doing their shopping online,” Ms Copland says.
Countdown is one of New Zealand’s largest employers with more than 18,000 team members across 183 supermarkets,
distribution centres, processing plants and support offices. We serve 2.7 million customers every week, and work with
4,000 suppliers and farmers throughout New Zealand. The Countdown Kids Hospital Appeal has raised more than $10.4
million in the past ten years for children’s hospital wards around the country and Countdown Food Rescue donates more
than $3.5 million of food each year to The Salvation Army and other food bank charity partners: www.countdown.co.nz