MEDIA RELEASE MARCH 2016
Corona Launches Partnership with Sustainable Coastlines
Capturing the spirit of ‘From Where You’d Rather Be’, Corona is proud to announce the start of a partnership with
Sustainable Coastlines.
Ben Wheeler, Category Marketing Director for Lion, says: “We feel it’s important to preserve our coastlines so that New
Zealand remains an idyllic place of escape for people. Corona and Sustainable Coastlines share a lot of synergies in the
beach and surf cultures. Together we want to make a positive contribution to protect and nurture New Zealand’s
incredible environment, so others can continue to enjoy and appreciate it for years to come.”
Camden Howitt from Sustainable Coastlines, says: “Despite New Zealand’s reputation for being clean and green, a lot of
work is needed to make this a reality. As a charity it is important to team-up with businesses that want to roll up
their sleeves and work towards making our beaches litter-free, the way it should be.”
“Over our two year partnership with Corona, we want to actively involve both of our networks in cleaning up the
coastlines and waterways we all love. From surfers, musicians, ambassadors and caring corporates – we want to carry our
messages of love for our beaches and as far and wide as possible.”
To kick-start the new partnership, together with Sustainable Coastlines ambassadors, 30 Corona staff will carry out a
beach clean-up on Auckland’s beautiful Waiheke Island, where Sustainable Coastlines has previously worked on large-scale
community clean-up initiatives.
Corona will host a unique experience to celebrate the launch of the partnership, embodying the spirit of the Corona
philosophy From Where You’d Rather Be. The official launch will take place on board a floating Corona Sunset Bar in a
secret location, where guests taking in acoustic sets performed by Liam Finn and Laughton Kora.
The Corona Sunset Bar will be made from wood previously used to create a temporary deck as part of last year’s Corona
Piha Experience, where money was raised for the Piha Surf Life Saving Club by selling a selection of coastal images
captured by globally-recognised surf, travel and lifestyle photographers.
#FromWhereYoudRatherBe #CoronaSunsetBarNZ
ENDS