INDEPENDENT NEWS

New Zealand’s first business social media survey launched

Published: Tue 6 Oct 2015 12:40 PM
New Zealand’s first business social media survey launched
Four independent, national businesses have joined forces to determine how successful social media is for New Zealand business. The inaugural online survey will provide details on the most popular social media platforms and how small and large businesses are using these.
The first survey in New Zealand has been instigated by Kathleen Boyd, director of OMG Solutions, an online communications and digital marketing company in Hawke’s Bay. Joining in this ground-breaking survey are Easy Social Media, Socialites and Cre8ive Advertising.
“This hasn’t been done before in New Zealand,” says Kathleen Boyd of OMG Solutions. “We have four independent companies from around the country coming together to collectively gather data that can be shared to provide a big picture of how social media is used.”
There is a solid case for why businesses need to be online and social media forms a large part of marketing strategies for many businesses. The information gathered from this survey will be valuable and form a foundation from which New Zealand businesses can benchmark their results.
Involved in the survey are Wendy Thompson, CEO of Socialites, a social media marketing company based in Auckland. Jef Kay, director of Easy Social Media based in Auckland, Christchurch and Sydney. Philippa Crick, director of Cre8ive Advertising, a strategy, branding, design and digital marketing company based in Dunedin. Kathleen Boyd, director of OMG Solutions, online communications and digital marketing in Hawke’s Bay.
http://www.surveygizmo.com/s3/2316434/Social-Media-New-Zealand
ends

Next in Business, Science, and Tech

NAIT Levy Increases Must Achieve Accurate, User-friendly System
By: Federated Farmers
More Job Opportunities, But Growth In Workers’ Earnings Remains Subdued
By: Westpac
Card Spending Continues To Increase As COVID-19 Restrictions Ease
By: Statistics New Zealand
Job Market Ends 2021 On A High With Record Number Of Vacancies
By: Trade Me Jobs
September South Island Windstorm Cost $36.5 M Raises 2021 Extreme Weather Claims Total To $321.6 M
By: Insurance Council of New Zealand
Building Consents Hit New Highs In November
By: Statistics New Zealand
View as: DESKTOP | MOBILE © Scoop Media