New Technology from Printpack Enhances Consumer Interaction for Brands
Printpack will debut a new way for brands to interact and engage with consumers at this year’s PACK EXPO Las Vegas. The
technology – utilizing a proprietary process invented by Printpack – allows for photochromic ink to be hidden within
standard graphics and remain invisible until exposed to sunlight. A sample application of the technology, where an
observer can see the package transform firsthand, will be on display at the Printpack booth (C-4233).
The process represents the first time photochromic ink has been applied to a flexible film, giving brand owners in any
market capable of utilizing flexible packaging new options for interacting with their customer base. Interactive
packaging is proven to capture consumer attention and encourages engagement with the brand in a meaningful way.
“This type of packaging application can truly set a brand apart by adding depth to the consumer experience,” says Mark
Brogan, Director of Technology and Innovation at Printpack. “It can make all the difference when it comes to purchasing
Applying photochromic ink has been a challenge for the flexible packaging industry for years, particularly in high speed
production environments – in turn limiting options for brand owners looking to differentiate their product. Printpack’s
R team designed the innovative process to apply the ink while still upholding the integrity of the packaging design and
graphics to the highest standards.
To see the innovative ink technology in action, please visit our booth during this year’s PACK EXPO Las Vegas, where a
specially designed system will allow a direct view into the process.