Kia is New Zealand's only CarboNZero certified car company
Kia Motors isn’t afraid to put its green credentials up for scrutiny.
In fact, Kia is the only car company in New Zealand that has gained certification by CarboNZero in respect of all
activities in this market as a way of proving that it is serious about reducing its carbon footprint.
Three years ago, Kia Motors became the first vehicle manufacturer in New Zealand to sign up to obtain carboNZeroCertTM
certification from carboNZero Holdings Limited, an internationally-recognised certifying agency for businesses and
organisations wanting to make a positive change to their environment-affecting activities. And it’s still the only one.
“When we made the decision to become carbon zero as a company it was a bold step at the time, given the nature of a
business like ours, but at Kia we felt we had an obligation to lead by example,” says Todd McDonald, General Manager of
Kia Motors New Zealand.
Internationally, Kia Motors is a leader in environmental initiates and the company takes its responsibilities very
seriously with extensive reductions in emissions from factories and recycling waste materials, not to mention cutting
the fuel consumption and harmful exhaust gases from the vehicles it manufactures.
Because there is no car manufacturing in New Zealand, the opportunity to cut carbon emissions is more difficult and some
vehicle manufacturers choose to just offset them.
Going beyond simply purchasing carbon credits, or planting trees, to offset business activities that harm the
environment, the New Zealand arm of Kia Motors devised a plan aimed at reducing its total emissions footprint.
Mr Mcdonald and his staff sat down with carboNZero Holdings to work out what actions they could take to make reductions
that can be measured and then formulated a comprehensive action plan, which is then constantly reviewed and audited.
That plan has seen Kia Motors NZ make reductions in freighting new vehicles to dealers around the country, cut staff
travel and reduce fuel used in staff vehicles over the past three years.
The process saw every facet of the Kia Motors NZ operation scrutinized by carboNZero Holdings’ auditors to establish
exactly how much carbon was being used in the everyday activities of the company, which provided a benchmark for ongoing
reductions and mitigation. A study showed that 87% of emissions by Kia Motors NZ were due to freighting vehicles and
parts to New Zealand and within its local network. Around 8% of its carbon footprint was due to international and
domestic travel by staff members.
Mr McDonald says the fact that Kia relies on shipping vehicles from factories in Asia and Europe and then distributing
these to dealerships around the country for its business presents a challenge. So the company worked with its local
suppliers to consolidate shipments to reduce movements.
As well as targeting freight for carbon reduction, Kia Motors NZ focused on reducing staff travel and fuel consumption,
along with educating staff and suppliers about how to make savings. Meeting fuel reduction targets with new vehicles
that are made and sold by Kia has been relatively easy to achieve because new introduced over the past three years use
less petrol and diesel than their predecessors and this trend is expected to continue.
To become completely carbon neutral, Kia Motors NZ says it will need to offset unavoidable greenhouse gas emissions
created from its business through purchase of carbon credits.
Having just completed its first carbon reduction phase, Kia Motors now undergoes carboNZero certification on an annual