Maxing out on PledgeMe
Two equity crowdfunding campaigns have successfully maxed out their offers on PledgeMe this week.
, an Auckland-based vegan food company, reached their maximum funding goal of $150,000 with hours to spare on their
Angel Food CEO Alice Shopland said she was feeling excited and vindicated
“Angel Food has products that solve a real problem for people, and we worked with our crowd to get the word out there,”
Ms Shopland said.
“We constantly have people telling us they absolutely love our products — running this campaign felt like a great way to
enable them to act on that love! (and, phew, they did).”
, a Christchurch-based cosmetics company, closed out their PledgeMe campaign hitting their maximum goal of $200,000
Sorbet founder Brianne West said it was a fantastic feeling.
“It was great to see our crowd really support us and get behind the campaign. It's so cool to have an army of
shareholders who will champion our brand and help us grow,” Ms West said.
“We involved our customers from the get go, before we ever even thought about running a campaign. We were building a
crowd of fans before we even knew it, as we have always involved them in decisions.
“It appears that over 65 percent of our pledgers are existing customers which is pretty amazing. Those who didn't invest
helped us spread the word by recommending our products and telling people about our campaign. They also helped soothe
the nerves prior to launch with some very lovely emails and comments.”
Ms West said equity crowdfunding was an easy decision.
“We had been offered an alternative source of investment prior to launching our campaign, but crowdfunding appealed
“Not only do you raise capital, but it was a chance to involve our early supporters in our growth and show them
appreciation for what they have done for us. It's also a great market validation exercise.”
PledgeMe CEO Anna Guenther said it was awesome to see two companies maxing out their campaign targets.
“Sorbet and Angel Food have done an amazing job to reach their maximum targets,” Ms Guenther said.
“Both Angel Food and Sorbet have ethical products which their customers love. Their success shows that equity
crowdfunding can help make the world a little bit of a better place with the help of your crowd.
“And Sorbet and Angel Food’s crowds came on board to do just that.”