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Moocall now available in New Zealand & Australia

Published: Tue 16 Jun 2015 07:51 AM
Moocall now available in New Zealand & Australia.
Dublin, Ireland. Moocall is expanding its international operations by making their calving sensor available for purchase in New Zealand & Australia. The devices will be on sale via au.moocall.com and also through some local distributers.
Moocall is a calving sensor, worn on a cows tail that measures over 600 data points a sec- ond to determine the onset of calving. The device then sends an SMS text alert to two mobile phones to ensure the cattle breeder can be on location when calving takes place.
Moocall was invented when Irish farmer Niall Austin, lost a calf and a cow due to an unex- pected difficult calving. He believed this could have been prevented if he had been there to assist and began looking for a solution. He did not want to use an invasive device and believed tail movement could help anticipate calving. 4 years of product development lat- er, Moocall launched commercially in Ireland in January 2015.
Moocall has been the winner of numerous design awards, including the red dot award. Moocall were also a nominee for the design of the year 2015.
To date, Moocall has sold devices into over 2500 farms across 16 countries. An estimated 10000 calves have already been born using Moocall.
ENDS

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