03 October 2014
Shoe in for ‘RESEARCH NOW Supreme Award’ at Research Effectiveness Awards
Celebrating research effectiveness, the research industry came out en masse for its 2014 Awards with a glamorous evening
at The Hilton on Friday. Keeping things adventurous, and Research Association members on-task, with his humorous MC
style was comedian of the people, Leigh Hart aka ‘That Guy’. Joining Leigh and sponsors on-stage to dish out
well-deserved Awards was Rob Bree, General Manager and Rob Clark, Chairman of the Research Association NZ. “This year’s
event is one of the biggest and best we’ve had thanks to all our sponsors but also thanks to a fantastic number of
entries showing excellent work coming out of the research industry in NZ,” says Clark.
Focus Research and Ziera won Platinum in the SSI Effectiveness in Consumer Products Research Category as well as taking
out the ‘RESEARCH NOW Supreme Award’ for their entry “Embracing the Cinderella Moment”.
“It was a fantastic night for the industry overall with a wide variety and high standard of entries and winners.
Contrary to popular opinion the industry proved its glamour status and partied on well into the wee small hours” Rob
Bree, Research Association General Manager.
Research Effectiveness Award Winners:
RESEARCH NOW - SUPREME AWARD
Focus Research and Ziera - Embracing the Cinderella moment
UNIVERSITY OF AUCKLAND BUSINESS SCHOOL - EFFECTIVE PARTNERSHIPS AWARD
Colmar Brunton and Chorus - Chorus Insights Team and Colmar Brunton; Two Soldiers in a War Fighting for Change
WINNER OF THE FUTURESCAPE - ROOKIE OF THE YEAR AWARD
Laura Dowdall-Masters, Ipsos
INFOTOOLS AUCKLAND COUNCIL - DATA INSIGHT VISUALIZATION AWARD (DIVAS)
“The Listening Project” TRA
SSI - EFFECTIVENESS IN CONSUMER PRODUCTS RESEARCH PLATINUM AWARD
Focus Research and Ziera - Embracing the Cinderella moment
SSI - EFFECTIVENESS IN CONSUMER PRODUCTS RESEARCH GOLD AWARD
Colmar Brunton and Griffin’s - Putting the love back into crackers
BRANCOTT ESTATE - CONSUMER SERVICES PLATINUM AWARD
Ipsos and Bank of New Zealand - All Those Who Wander Are Not Lost
FIRST BRANCOTT ESTATE - CONSUMER SERVICES GOLD AWARD
Ipsos and IAG - My Home, My Castle
SECOND BRANCOTT ESTATE - CONSUMER SERVICES GOLD AWARD
TRA and IAG - Rising from the Rubble: Understanding IAG customer needs in post-earthquake Christchurch
AUCKLAND COUNCIL - BUSINESS TO BUSINESS PLATINUM AWARD
Colmar Brunton and Chorus - Chorus Insights Team and Colmar Brunton; Two Soldiers in a War Fighting for Change
FIRST AUCKLAND COUNCIL - BUSINESS TO BUSINESS GOLD AWARD
Nielsen and Z Energy - Z Customer Dissatisfaction
SECOND AUCKLAND COUNCIL - BUSINESS TO BUSINESS GOLD AWARD
Perceptive Research and Wesfarmers Insurance - Australian Insurance Company wins back $27m of at risk customers in just 12 months using Customer Monitor from
Perceptive Research
NIELSEN - MEDIA AND ADVERTISING PLATINUM AWARD
TNS New Zealand and Tourism New Zealand - Image testing for campaign development
NIELSEN - MEDIA AND ADVERTISING GOLD AWARD
TRA and ASB - Turning likes into Love: Building a converged media strategy for ASB
SOCIAL AND COMMUNITY PLATINUM AWARD
Auckland Transport and Work Communications - Driver Distractions
SOCIAL AND COMMUNITY GOLD AWARD
Ipsos and Energy Efficiency and Conservation Authority - How chocolate bears changed Kiwi’s attitudes to energy efficient light bulbs
Research Association NZ is an industry leadership forum to enhance and promote research in society and business. A Board
of seven lead the evolution and development of the research and associated industries in New Zealand. The recently held
Research Effectiveness Awards is a biennial industry awards event designed to celebrate and highlight excellence in
research across clients, agencies and associated organisations. The well-attended 2014 awards were presented at a black
tie evening at The Hilton Hotel, 26 September 2014. Visit www.researchassociation.org.nz
-ends-