Auckland, New Zealand
29 September 2014
INDUSTRY’S BEST ARE NAMED IN NEW ZEALAND DIVAs
The Research Agency (TRA) awarded for outstanding data visualization in market research
Colleen Ryan, Danica Atkins, Alister Hitchcock and Leigha Selby of TRA are winners of the New Zealand Data Insight Innovation Award (DIVA). Results were announced at the Research Effectiveness Awards 2014, a black tie event hosted on 26 September at The Hilton Hotel in Auckland.
TRA’s submission, ‘The Listening Project’, combined insights across the lives of New Zealanders, resulting in an illustration of consumer realities.
International judges deemed entries to be of a consistently high standard, and highlighted the quality of visual communication in market research insights, in New Zealand.
‘We see this value-add category as a small way to help the industry build capability in how we tell stories with the data and insights that is collected, so clients can get that much closer to their customers,’ said judge Kenneth Aiolupotea, head of market research and engagement at the Auckland Council.
The DIVA award is sponsored around the world by Infotools and the GreenBook, and in New Zealand in conjunction with the Auckland Council.
The Finalists’ data visualization entries can be view at http://www.infotools.com/divas/DIVAS-NZ-2014/DIVAs-NZ-2014-Entries
Infotools is a New Zealand-headquartered company that transforms marketing research data into a knowledge bank. Clients then use tools to investigate, visualise and create stories. Infotools is a privately-owned company, operating in over 110 countries and headquartered in New Zealand since 1990.