A Dashing Ticketing Revolution for Provincial Rugby
14 July 2014
More provincial rugby fans will soon be dashing out the door to watch games live, thanks to a new customer friendly and
cost effective ticketing system.
Dash Tickets has entered the world of provincial rugby with a revolutionary ticketing system designed to reduce costs
for customers and Provincial Rugby Unions.
The international ticketing company, which is based in Wellington with a strong presence throughout New Zealand, has
moved into the ITM Cup space alongside its sister company, TicketDirect.
“We’re providing a quick, painless, inexpensive and effective purchasing experience,” says Matthew Davey, CEO of
Fortress Information Systems Ltd, parent company of Dash Tickets and TicketDirect.
The new approach to ticketing is a competitive price model based on groundbreaking technology which gives Provincial
Rugby Unions the power to control their own ticket sales, with the support of the Dash system.
It involves a fully integrated ticketing website with a strong customer focus, including Facebook integration and a
ticket scanning smart phone app.
This enables Event Professionals to self-manage their own events quickly and easily, resulting in significantly reduced
service fees for the purchaser – the equivalent of about a quarter of the fees that other ticketing agencies charge.
“The new system means more people can meet the cost of attending games. Dash Tickets was founded as a means of lowering
service fees and rewarding customers when they buy online and do the work themselves,” says Matthew.
However, Dash Tickets believes it is important to cater for everyone’s purchasing needs, with people still able to buy
tickets online, over the telephone, or at i-sites and ticketing offices.
Currently, Dash Tickets, together with TicketDirect, is involved with ten Provincial Rugby Unions along with most of
professional netball and cricket.
“We have long-standing associations with three of the Super Rugby franchises – the Crusaders, Highlanders and Chiefs.
The Provincial Rugby Unions will be able to leverage the wider marketing and customer associations we have with them,”
says Matthew.
Dash Tickets has recently confirmed partnerships with North Harbour and Tasman Rugby.
“Their involvement reflects our credibility in the area,” says Matthew.
North Harbour Rugby Union CEO, Brett Hollister, is excited about the opportunities Dash Tickets affords his union.
“We like the fact that we get all the benefits of a top class ticketing platform but can deliver it under the Harbour
Rugby banner and integrate with our social media network. We are sure this will help enhance our customer experience,”
he says.
The increased flexibility across sales channels enabled by Dash Tickets’ new system is helping the company foster a
greater degree of connection across all Provincial Rugby Unions.
“Ultimately it allows people to have a greater connection to grassroots rugby. It’s also an exciting platform for all
divisions of national rugby,” says Matthew.
Dash Tickets’ experience in other large scale sporting events spans handling the majority of the HRV cricket competition
through to a host of high profile horse-racing events.
Dash Tickets is a wholly New Zealand owned company, with investment and funding being retained nationally.
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