Hallmark Considers Options for New Zealand Business
Iconic brand, Hallmark – the world’s largest greeting card company – is looking to partner with a local New Zealand
business to distribute its cards and products nationally.
Hallmark currently operates a fully integrated business model in New Zealand. However, Hallmark International CEO,
Russell Parker said local market factors and the ongoing need to contain costs while maintaining a high level of support
for customers meant it needed to assess alternatives to continue a robust business into the future.
“Since it was founded more than 100 years ago, Hallmark has moved with the times, continually reviewing and reshaping
its business. In a particularly small market like New Zealand, a partnership may provide a sustainable proposition for
Hallmark while also delivering increased scale for a Kiwi distribution business and, importantly, continued quality
local service for our customers.
“However, this is not an easy decision and our New Zealand team is our first priority. We are currently consulting with
our staff about possible moves. They are aware that we are exploring the possibility of partnering with an established
New Zealand distributor.
“We are hoping that any final decision will provide some opportunities for staff to transfer their employment to a
distributorship as many of them can offer extensive experience in the industry. However, we are being completely open
that this cannot be guaranteed.
“Throughout the consultation period, we are supporting our staff with an Employee Assistance Programme that provides an
opportunity to talk through their concerns and receive counselling,” Mr Parker said.
Mr Parker said a decision regarding the future of Hallmark in New Zealand would be made following consultation with
staff in about two to three weeks and that staff would be informed first.