Media Release - For immediate release
20 May 2014
Marketing for Success Programme helps businesses achieve their goals
The new 12-month Marketing for Success Programme that started in January in Queenstown and Te Anau has been so popular,
that another one will underway in July.
Developed by marketing specialist Marijke Dunselman from SmartrainingTM the programme is specifically aimed at tourism
operators and tourism-related businesses who need help developing a clear marketing strategy, set goals and actually
achieve them!
“That’s the hard part”, Marijke says. “It’s easy to go to a course, but to actually implement what you have learned,
that’s what this programme is all about. The businesses that joined the programme in January have all achieved much more
than they have in the past due to the monthly sessions and support from peers. You can compare it with trying to lose
weight yourself, or going to Weight Watchers where they help you along the way! You’re much more likely to achieve
results with support from others.”
Carlyn McLintock of Highview Apartments Queenstown says: "I have found the Marketing for Success Course brilliant for
motivating me to finish a task started and has given me great insight into other avenues of profiling our product,
thinking outside of the basic box. Also the networking and problem solving sessions have been invaluable.”
Marketing has changed a lot over the last few years with a focus on online and direct marketing. This programme will
help small to medium sized businesses grow. They focus on what works best in this new age of marketing while spending
less.
The next Marketing for Success Programme is starting in July and will be run in Queenstown, Dunedin and Te Anau. The
course is accredited by New Zealand Trade and Enterprise and up to 50% funding is available for businesses that qualify.
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