Women business owners outperforming men - survey

Women business owners outperforming men - survey

New Zealand’s female SME operators are outperforming men in several key areas, demonstrating the strength of their contribution to the local economy, a national survey has revealed.

The latest MYOB Business Monitor Report shows that almost a third (30%) of SMEs operated by women increased their revenue in the 12 months to August 2013, while 44% maintained revenue levels. This compares to 30% and 42% of male SME operators. Less than a quarter (23%) saw revenue fall in the year to August 2013, a slight advantage over their male counterparts, 25% of whom saw a drop in revenue. 3% of each gender weren’t sure of their revenue results.

“The financial performance results our research uncovered are an extremely positive signal to women, especially those thinking of starting up a new business and those with growth aspirations,” says MYOB NZ national manager Enterprise Division, Allison Fairkettle.

The results were discussed at MYOB’s inaugural Women In Business luncheon (#wibnz) today, at which Mrs Fairkettle spoke about the challenges and opportunities open to women in business, one of the benefits being the ability to manage work/life balance effectively.

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