Break all champagne rules this summer with Moët Ice Imperial
As the world’s first-ever champagne specifically created to be enjoyed on ice during daytime, Moët Ice Impérial breaks
the traditional champagne norms - in style. Moët & Chandon invites champagne lovers around New Zealand to break free to a stylish summer escape with the launch of Moët
Ice Impérial. Harbourside and Soul Bar & Bistro in the Auckland Viaduct will be exclusive hosts to Moët Ice Impérial’s groundbreaking take on iconic Moët & Chandon luxury.
This innovation perfectly represents the champagne House, which has been celebrated for its pioneering approach to
sharing the magic of champagne around the globe. Inspired by the House’s unparalleled 270 years of heritage and
winemaking savoir-faire, it could only be Moët & Chandon who would first innovate this new frontier in champagne.
“We created Moët Ice Impérial to offer a refreshing new champagne experience while remaining true to Moët & Chandon’s centuries of celebrated winemaking style,” says Benoît Gouez, Chef de Cave of Moët & Chandon. “Intense, fruity and fresh, Moët Ice Impérial is not only the embodiment of summer celebrations, but a new
frontier in champagne.” Moët Ice Impérial’s crisp freshness and powerful tropical fruit aromas are an instant summer
escape in a glass. Served over ice in large cabernet-style glasses that enhance the crisp, freshness experience, Moët
Ice Impérial can be personalised according to taste preferences with garnishes including mint leaves, a slice of
cucumber, lime or white grapefruit zest, a thin slice of ginger, cardamom seeds or red fruits such as strawberries and
raspberries.
It’s fruity and intense nose combines the powerful fruit flavors of tropical fruits like mango and guava, the generosity
of stone fruits such as nectarine and an original note of raspberry and gooseberry. The generous palate combines
roundness and freshness such as the broad fleshy and voluptuous flavor of a fresh fruit salad, the captivating sweetness
or caramel and quince jelly, and the refreshing acidity of gooseberry and ginger notes.
Moët Ice Imperial will be exclusively served at Harbourside and Soul Bar & Bistro from October 2013 to March 2014. Diners will also have the chance to win a bottle of Moët Ice Imperial plus
dinner for two and experience a stylish summer escape at either of these restaurants, simply by capturing their
favourite summer moment using the Moët & Chandon Ice Impérial app and uploading their photo on Instagram with #moeticeimperialnz between 01 October and 01 February.
About Moët & Chandon Moët & Chandon is the champagne of success and glamour since 1743. Renowned for its achievements, firsts and legendary
pioneering spirit, Moët & Chandon is the Maison that introduced champagne to the world. Synonymous with the most venerable of traditions and the
most modern of pleasures, Moët & Chandon has celebrated life’s most triumphant moments with grandeur and generosity for nearly 270 years.
Moët & Chandon shares the magic of champagne with the world, offering a range of unique wines for every occasion, mood and
palate. From the iconic Moët Impérial to the Grand Vintage Collection, the extroverted Moët Rosé Impérial to the
innovative Moët Ice Impérial, each champagne dazzles and delights with bright fruitiness, a seductive palate and an
elegant maturity.
ENDS