MEDIA RELEASE SEPTEMBER 2013
A Match Made in Heaven
It’s the stuff of Kiwi legends: a hearty, unpretentious dinner, washed down with a crisp, ice-cold lager. And that’s
exactly what’s been happening at Lone Star for the last 25 years, as the famous Kiwi restaurant celebrates its birthday
and 25 years of partnership with Steinlager.
Lone Star (which shares a birthday with artist JB Priestly and writer Roald Dahl) opened its doors in Christchurch in
September 1988, with a philosophy of bringing delicious Kiwi classics to New Zealanders – which is why Steinlager was an
ideal match from the very start.
Ever since, Lone Star has forged ahead as a true New Zealand success story – another reason it is the perfect fit with
Steinlager, which has a strong history of backing winners. Steinlager is of course the official beer of the All Blacks,
and in the year Lone Star was born, trimaran Steinlager 1 and Sir Peter Blake were taking line honours in the
Bicentennial Two-Handed Around Australia race.
“We’re proud to have been associated with Lone Star from the very beginning, and are thrilled to wish them a happy 25th
birthday,” says Michael Taylor of Steinlager.
“Lone Star is a fantastic establishment that has provided a great home for people to enjoy Steinlager in over the years.
It shares many values in common with Steinlager, which has created a very successful long term relationship that we hope
will continue for years to come.”
Shane Hausler of Lone Star says “we are thrilled to have reached this milestone of 25 years, Steinlager has been with us
since day one and it really has been the perfect pairing for us. We will soon be reaching 20 restaurants New Zealand
wide and we couldn’t be prouder of this achievement”.