August 29 2013
European manufacturer commits to New Zealand
The current strength and strong outlook for the future of New Zealand agriculture has led Europe’s major tractor
manufacturer, SAME Deutz-Fahr, to commit itself to our market.
The Vice Chairman of the company, Francesco Carozza, (pictured) who was in New Zealand recently, says the future of
world agriculture is very strong, and New Zealand is well positioned to capitalise on that potential.
“Globally speaking, food demand is going to double over the next 40 years, so the market is going to increase big time -
and so are the opportunities for New Zealand agriculture,” he says.
“New Zealand is an important market for SAME Deutz-Fahr now, and obviously that’s going to increase in the future as the
demand for New Zealand agricultural products worldwide increases. We think New Zealand agriculture will grow a lot over
the next few years, and we want to be part of that.”
Mr Carozza was in New Zealand briefly to attend the opening of the new multi-million dollar headquarters for Power
Farming in Morrinsville, a visit that also enabled him to meet and talk with some high profile New Zealand contractors
and farmers.
Power Farming is the New Zealand and Australian distributor for SAME and Deutz-Fahr tractors. SAME Deutz-Fahr is one of
the world’s leading manufacturers of tractors and farm machinery.
Mr Carozza says Power Farming is a very strong partner and because of his confidence in the company and the positive
outlook for New Zealand agriculture, his company is investing with Power Farming to cement and strengthen its position
in this market.
“Power Farming is a very good company and a very good partner for us,” he says. “It’s a well structured company with
professional management, and we like their passion for the business and their professionalism. We also share many common
values – they’re a family business, and we’re also a family business.”
The Managing Director of Power Farming, Geoff Maber, says SAME Deutz-Fahr’s commitment to the New Zealand marketplace
reflects their confidence in the strong future of our agriculture, and their determination to grow their business.
“This region is important to them, because they see it as a growth market,” he says. “Europe is pretty flat and they
know it won’t show much growth in the next 10 years or so, so if they want to develop their business as a major world
supplier, they have to be in growth markets like New Zealand and Australia.”
Mr Maber says New Zealand is a very competitive market for tractors and farm machinery, and because of that, tractors
are cheaper here than in Europe where subsidies distort prices.
SAME Deutz-Fahr is contributing to the New Zealand market by ensuring their tractors are very competitively priced he
says, and by backing up their presence here with a commitment to equipment and technical training and service on an
ongoing basis.
ENDS