NZ Owned Fabric Retailer to Open In Los Angeles
Auckland, New Zealand. July 22nd 2013 - Popular NZ owned dress fabric retailers The Fabric Store (formerly Global Fabrics) have announced that they will soon
be opening a flagship US store in Los Angeles, California.
Since opening their first store in Christchurch in 1995, the Auckland based business has flourished with stores now
spread across Australasia from southern Dunedin to sun drenched Brisbane in Queensland, Australia. The momentum gained
with their success across the ditch, along with their recent rebrand of all New Zealand branches to ‘The Fabric Store’
to match their Australian counterparts has not slowed in pace, and they are confident about launching straight into this
exciting new project. The process of setting up the store, located on South La Brea Avenue (just a few doors down from
the iconic store American Rag) is well underway with view to open to the public on the first of September 2013.
‘It’s been a seriously busy few weeks . We have just returned from a whirlwind trip to sign the lease and scope things
out & we are very excited about the next step of hiring staff and doing the shop fit out.’ says General Manager Jasmine Cucksey of her first visit to their new premises.
The Fabric Store (formerly Global Fabrics) has long been a destination for those seeking high quality contemporary dress
fabrics and stocks a diverse and unique range of fabrics from designer short end silks from New York and Italy to
locally milled New Zealand merino jersey. GM Jasmine Cucksey is excited to introduce their products to a new market -
‘We run our business on the sustainable model of re-use as opposed to creation by sourcing designer ends. This gives us a
refreshingly unique, high fashion range that is competitive even in a fashion and culture capital such as Los Angeles.
The demand for merino products overseas has grown exponentially since brands like Icebreaker & Nom D have introduced people to the quality and benefits of New Zealand merino wool. We are excited to bring these
products to an untapped market and help promote New Zealand industry ’
The popular fabric retailer credits part of its success to a recent renewed interest in home sewing in a market which
has long been dominated by fast fashion. One of the things General Manager Jasmine Cucksey enjoys the most about being
involved in day to day store business is seeing fresh faces, interested in learning how to create -
‘More and more people are realising the ethical implications of buying low quality, cheaply manufactured garments and as
a result rediscovering lost crafts. It’s so wonderful to be able to guide new sewers, and see the pride and satisfaction
they gain from creating their own wardrobes, on their own terms’
Looking to the future, there are even more plans just beyond the horizon. Their Christchurch store, once located on Tuam
Street was destroyed in the February 2011 earthquake and they are hoping to open again in the southern capital later
this year. One possibility which still hinges on planning permission is within the exciting new development “The
Tannery” Hoping for further updates with the next few months, they suggest keeping an eye on their website - www.thefabricstore.co.nz for information on their progress in Christchurch. You can also follow their foray into unchartered US territory by
following their los Angeles page on facebook - www.facebook.com/pages/The-Fabric-Store-Los-Angeles. ###
ENDS