Green Meadows Beef Shows Commitment to New Zealand Food Traceability with Launch of Own Butchery
Green Meadows Beef, a New Zealand owned, family business that produces 100% grass-fed, free-range beef has opened the
doors to its own butchery in New Plymouth. This is the natural next step for the brand that hopes their approach to beef
farming, processing and delivery will lead to more Kiwis purchasing healthier, tastier and more ethically produced meat.
Taranaki based Pat Hogan, who has more than 25 years experience as a butcher under his belt in supermarkets, retail
butchers and his own store, has been brought on to manage the butchery. He is a welcome addition to the Green Meadows
Beef team, which is led by Michael and Margy Carey, and their sons, Nick Carey, Brent Carey and Karl Carey. Pat’s
expertise complements Michael Carey’s extensive knowledge of animal management and Nick Carey’s business and marketing
“New Zealanders are becoming keen to know where their food has come from and we’re no different. Having our own site and
butcher enables us to have full control and visibility of that stage of the beef’s journey,” explains Green Meadows Beef
Director, Nick Carey. “It also means we can be sure that our exacting standards are met at every step of the way. The
new facility also means we can provide our customers with an even better service. We can tailor the cuts according to
what they are demanding and can pack and get beef out of the door much quicker.”
The Carey family founded Green Meadows Beef after realising that the best New Zealand beef is exported and never made
available to the local market. All animals are reared ethically, fed their natural diet and allowed to roam freely. They
receive the best of care, which includes drinking household quality water from troughs filled by the local Cold Creek
community water scheme.
The Green Meadows Beef cuts have already been met with approval from New Zealand chefs, home cooks and food bloggers
with the beef scoring praise for its superior taste, texture and colour.
Green Meadows Beef can now be purchased through gourmet food stores, Moore Wilson in Wellington and Fresha in New
Plymouth with further retail partners due to be announced soon. Green Meadows Beef products can also be purchased
through the Green Meadows Beef website, www.greenmeadowsbeef.co.nz
, with free delivery nationwide.
For more information on Green Meadows Beef, visit www.greenmeadowsbeef.co.nz
. Green Meadows Beef can also be found on Facebook
, Twitter and Pinterest