Dynamic Duo Do The Thinking And The Doing

Published: Wed 13 Feb 2013 10:28 AM
Dynamic Duo Do The Thinking And The Doing To Make Marketing Work For SMEs
For many New Zealand businesses having a marketing department is a luxury they would like to have, but just can’t afford. VOLOM is delivering an achievable alternative with its outsourced marketing resources that not only offer stand out ideas but implement them too – and all without blowing the budget.
Tod Crosby and Jeremy Davis are the dynamic duo behind some of VOLOM’s most successful campaigns. The pair’s impartial approach to understanding clients’ businesses uncovers what’s needed to help generate growth as well as what may be stalling it – and in many cases they are as much trouble shooters and mentors as they are marketers.
“VOLOM provides the vast number of New Zealand businesses that function without a dedicated marketing resource, access to efficient senior level marketing expertise that does both the thinking and the doing,” says Crosby.
“We’re virtual marketing managers and we work on our clients’ businesses for an agreed and affordable set number of hours per week.”
Drawing on their 50 years’ collective experience means Crosby and Davis’ clients get significant output for fewer hours. This is underpinned by a carefully developed set of stages called the VOLOM ABCs, which are easy to understand and follow.
The VOLOM business model pulls together a nationwide network of experienced marketers, like Crosby and Davis, who deliver the full suite of marketing support. The award winning pair has worked in some of New Zealand’s largest advertising and marketing firms with experience in copywriting, client services and strategic planning, integrated campaign planning and execution, production management and management positions.
For Jeremy Davis, it’s the hands-on and accountable approach that was a key attraction of working at VOLOM.
“We ingrain ourselves in our clients’ businesses – in a number of cases our clients have provided us with our own business cards and/or email accounts announcing us as their Marketing Manager,” says Davis.
“Everything we do is measurable and based on objectives – we pride ourselves on helping Kiwi businesses reach their potential and making a real difference.”
Davis adds: “What’s more, there are no fixed term contracts and we don’t clip the ticket. Unlike many other marketers, our suppliers invoice our clients directly so more money goes back into the marketing fund or ‘growth’ fund as we like to call it.”
VOLOM offers a no obligation 10 minute online marketing audit at, a tool that provides businesses with a quick snapshot of their current marketing activity. If there are any holes, feel free to contact Crosby and Davis.
VOLOM specialises in providing outsourced marketing resources for small and medium sized New Zealand businesses across diverse industries. Created by mathematician and former Saatchi and Saatchi advertising specialist Paul Wilkes, VOLOM is an industry first business model offering SMEs marketing expertise and resources previously available only to large companies, without the high cost.
VOLOM is built on a network of marketing professionals, initially started in Auckland and rapidly growing to a fully national network. For less than it costs to take on one full time employee, VOLOM clients are delivered a marketing department for a set number of hours each week to suit their needs. VOLOM provides the full spectrum of marketing expertise from brand identity to direct marketing and everything in between – all managed from an office of experience marketing experts.

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