More than a Million Take Masterchef New Zealand 2013 to Number One.
12TH FEBRUARY 2013
The new season of TV ONE’s MasterChef New Zealand has debuted with its biggest first episode ever.
On Sunday night more than 1.1 million people tuned in to TV ONE for the debut episode of the 2013 MasterChef New Zealand series, breaking last season’s record for the first episode of a televised cooking competition in New Zealand.
Episode one saw more than a thousand people apply to audition for the MasterChef judges and a chance to win the MasterChef New Zealand title and over $100,000 worth of prizes.
The show attracted a remarkable 36 per cent share of the available 5+ TV audience at the time, a 20 per cent audience
increase on last year.
Head of TV ONE and TV2, Jeff Latch, says the figures show the appetite for MasterChef New Zealand shows no sign of abating.
“What’s really exciting is that series four is being embraced by more Kiwis than ever before, and that MasterChef New Zealand is delivering the very best of locally-produced television that TV ONE viewers have come to expect,” says Mr Latch.
“With 16 more episodes to go, we’re confident there will be no stopping the country’s number one, cooking juggernaut.”
ENDS
Source: Nielsen TAM, Overnights (Includes TV ONE Plus 1)