Media Release Date: Tuesday, 5 February 2013
Green Meadows Beef Raises The Steaks
Family owned producer of premium New Zealand grass-fed beef shakes up the industry with innovative website,
export-quality cuts and farm to front door delivery. Green Meadows Beef, a new family business that produces 100% grass-fed, free-range beef, is bringing a fresh approach
to beef marketing and delivery so that New Zealanders can enjoy healthier, tastier and more ethically produced meat.
The Carey family founded Green Meadows Beef after realising that the best New Zealand beef is exported and never made
available to the local market. The Carey family believe that Green Meadows Beef has a much better flavour, taste and
colour compared to the beef presently available to New Zealanders.
“All of our animals are farmed ethically and fed their natural diet in the lush green pastures of South Taranaki,” says
Nick Carey, Director at Green Meadows Beef. “They receive the best of care, which includes drinking household quality
water from troughs filled by the local Cold Creek community water scheme. We believe it’s these details that give our
beef its superior flavour and texture, as well as that beautiful vibrant red colour.”
To make it as easy as possible for New Zealanders to access the Green Meadows Beef products, the family ship free of
charge throughout both the North and South Islands. They have also developed an easy to use website at
www.greenmeadowsbeef.co.nz for online ordering.
The Green Meadows Beef cuts have already been met with approval from New Zealand chefs, home cooks and food bloggers.
Delaney Mes, who is a food writer for Metro and also writes the New Zealand food blog, Heartbreak Pie, says:
“The steak I cooked up was absolutely delicious. It’s good to see a product you can buy directly and that you know
exactly where it's come from. Consumers are certainly becoming more informed. When they eat meat, they want quality.
People are also becoming more environmentally conscious and wanting to be less wasteful and use more parts of the
animal, so having a wider variety of cuts on offer is ideal.”
For more information on Green Meadows Beef and to order online, visit www.greenmeadowsbeef.co.nz. Green Meadows Beef can
also be found on Facebook, Twitter and Pinterest.
-- About Green Meadows Beef Green Meadows Beef is a New Zealand, family owned producer of export quality, 100% grass-fed beef. The Carey family
founded Green Meadows Beef in 2012 after realising that a large amount of the best New Zealand beef is exported and
never made available to New Zealanders. They are passionate about providing Kiwis with premium, export quality, 100%
grass-fed beef that is natural, healthy and tastes good.
Green Meadows Beef is a true family effort, led by Michael and Margy Carey, and their sons, Nick Carey, Brent Carey and
Karl Carey. After 30 years in the New Zealand dairy industry, Michael was drawn to the opportunities presented by
farming premium grass- fed beef. His extensive knowledge of animal management is complemented by Nick Carey’s business
and marketing expertise.
Their 420-acre Green Meadows Beef farm is located in Coastal Taranaki.
Green Meadows Beef products can be purchased online at www.greenmeadowsbeef.co.nz and delivered free of charge throughout New Zealand.
ENDS