Media Release on behalf of ActionStep New Zealand Ltd
Business/IT News
Homegrown technology export making the big time in the US legal market
Like New Zealand technology exporting legends Xero and Navman, an innovative homegrown technology solution called
ActionStep is now poised for strong growth in the United States.
Targeting the United States’ nearly one million lawyers and 45,000 law firms, cloud-based ActionStep Legal Practice
Management Solution now has a presence in Silicon Valley, having appointed a growing number of leading certified
consulting partners and received strong reviews in the technology media, including Technolawyer, a critically acclaimed technology and practice management advisory resource for law firms.
“The response by law firms to ActionStep since it entered the U.S. market at the beginning of 2012 has been tremendous,”
said Ted Jordan, ActionStep’s CEO. “There are plenty of other practice management systems out there with the usual
offerings of calendars, time tracking and billing. But ActionStep has taken practice management to a whole new level
with fully integrated accounting document assembly, and workflow, all delivered via the cloud via an affordable
subscription model. Firms that use the full feature set can expect productivity increases of 20% or higher without
increasing costs.”
In his ActionStep review for Technolawyer, Seth Rowland, a lawyer turned legal technology consultant, agreed. “I thought I had seen it all until I saw
ActionStep,” he wrote. “By contrast [with conventional practice management systems], ActionStep starts with defining the
work lawyers and staff actually perform. Workflow is ActionStep’s killer feature … It gets top marks for handling of
workflow and task management.”
Other key benefits of ActionStep include the accessibility and mobility of its cloud-based technology, and the fact that
clients can start taking advantage of ActionStep virtually immediately, without the need for software or upfront costs
and paying only a small monthly user fee.
“About 40-50,000 new lawyers graduate each year and are struggling to get up and running due to the competition’” said
Ted Jordan. “ActionStep will provide them with an instant practice management system on the cloud and important ways to
differentiate themselves from their competitors.”
Despite the enormous potential for ActionStep in the United States, Ted Jordan is quick to confirm that ActionStep was
originally designed in New Zealand specifically for the New Zealand law firms. “ActionStep is well proven with our
existing client base here in New Zealand,” he said, “but sometimes New Zealand products need to make it big overseas
before Kiwis really start to sit up and take notice.”
To demonstrate how ActionStep can help law firms to increase their revenue and profitability by streamlining their
workflow, business process and document management, Jordan is offering free webinars and online demonstrations for New
Zealand legal professionals on ActionStep’s website www.actionstep.com.
ENDS