MEDIA RELEASE
Auckland Marketing Expert Helps Open up World of Opportunity for SMEs
Marketing departments and big ideas traditionally go hand in hand with big business, but not anymore. VOLOM is providing
stand out campaigns, sound measurable results without any impact on headcount, and expert advice from senior marketers.
A recent addition to the highly experienced team is Auckland’s James Smith, previously Marketing Communications Manager
for Panasonic. A passionate communicator, he is impressed with VOLOM’s efficient approach and clever offering.
VOLOM’s outsourced marketing formula seems to be the answer to many businesses’ prayers with the company continuing to
grow its nationwide network.
“Ninety one per cent of employing enterprises in New Zealand are SMEs, and a vast majority of those have no marketing
department or staff member responsible for marketing communication initiatives. The opportunity to provide marketing
muscle, for less than the cost to take on an employee, is extremely palatable to these businesses,” says Smith, who’s
based in central Auckland.
“At VOLOM we provide resources that cover the full spectrum of marketing services in a model that is efficient and
economical. It’s so rewarding to see some of New Zealand’s fantastic businesses tap into this and begin to realise their
potential – I’m delighted to be part of that”.
The VOLOM business model pulls together a network of experienced marketers, like Smith, who deliver the full suite of
marketing support. Smith’s broad marketing experience, including brand and campaign management, digital and web, and
sales promotions, has seen him work with multiple agencies and across a range of industries from consumer electronics to
financial services.
“Where a marketing consultancy typically focuses on strategy and an agency on campaign execution, VOLOM delivers it all.
We act as an integral part of our clients’ businesses – think of us as the marketing team that sits in a different
building,” explains Smith.
While Smith is passionate about the work, it’s the opportunity to assist local businesses to grow that is the real draw
card of working at VOLOM.
“Kiwis’ innate entrepreneurial spirit is captured in New Zealand businesses, my job is to help these organisations tell
their story, raise their profile and market their goods. I’m privileged to be involved, to support them in maximising
opportunities and assist them in success,” says Smith.
VOLOM offers a no obligation 10 minute online marketing audit at www.volom.com, a tool that provides businesses with a quick snapshot of their current marketing activity.
-ENDS-
About VOLOM
VOLOM specialises in providing outsourced marketing resources for small and medium sized New Zealand businesses across
diverse industries. Created by mathematician and former Saatchi and Saatchi advertising specialist Paul Wilkes, VOLOM is
an industry first business model offering SMEs marketing expertise and resources previously available only to large
companies, without the high cost.
VOLOM is built on a network of marketing professionals, initially started in Auckland and rapidly growing to a fully
national network. For less than it costs to take on one full time employee, VOLOM clients are delivered a marketing
department for a set number of hours each week to suit their needs. VOLOM provides the full spectrum of marketing
expertise from brand identity to direct marketing and everything in between – all managed from an office of experience
marketing experts.