Aussie supermarket dumps Mainland, Fonterra still smiling
By Hannah Lynch
Oct 16 (BusinessDesk) - One of Australia's biggest supermarket chains has dropped New Zealand's Mainland cheese
brand much to the chagrin of its loyal customers, but Mainland's owner Fonterra Cooperative Group is still smiling after
its Aussie-made Bega brand remains a Coles Supermarkets favourite.
Two months after withdrawing Mainland from its cheese lineup in August, Coles has been forced to explain the move
following customer complaints, which continue on the company's website. Coles said the decision was part of commitment
to Australian-made products. It aims to stock 90 percent locally made groceries.
"In a recent review, we set to ensure the vast majority of our cheese range is Australian-made and as a cheese
manufactured in New Zealand, Mainland was one of the brands we replaced with an Australian-made option," Melbourne-based
Coles said on its website. "Coles Brand cheese is also now 100 percent Australian following a new contract with Bega."
Bega was licensed to Fonterra in 2001 but remains Australian-owned and operated in the Bega Valley off the coast of New
South Wales.
Cheese brands Australian Great Ocean Road, Coon and Jindi Cheese are stocked as well as Bega.
Fonterra also owns the Melbourne-based Perfect Italiano brand, Australia's Western Star butter brand and the flavoured
milk drink, CalciYum.
"The discontinuation of much of Mainland at Coles is in no way a reflection of our commitment to Mainland, Australia or
the dairy sector," an Australian-based Fonterra spokeswoman told BusinessDesk. "We continue to be in active discussions
with Coles around the future of the brand and its role within the category."
"The full Mainland range is available nationally at all Woolworths stores, Woolworths online and the independent
supermarkets including IGA, Ritchies, Foodland and Foodworks," she said.
The world's biggest dairy exporter has sold Mainland products across the Tasman for 55 years. It has manufacturing sites
across NSW, Victoria and Tasmania, collecting over 1.4 billion litres of milk from around 1,500 dairy farmers and
employs over 2,000 people.
Feedback on the Coles website suggests Australian customers sympathise with the sentiment, but not the decision.
An indicative comment, from a customer named Valerie, said: "I prefer buying local produce where possible, but Mainland
is a superior product. We’ve always shopped at Coles in the past but will now have to go to Woolies to get a decent
cheese."
(BusinessDesk)