15 October 2012
Beef + Lamb New Zealand support Café Challenge
Beef + Lamb New Zealand is teaming up with NZX Agri on an initiative to create a greater understanding of the
agriculture sector.
Beef + Lamb New Zealand Chief Executive Officer, Dr Scott Champion said the two organisations were working together on
the Café Challenge, a light hearted initiative to get rural publications onto the magazine racks of city cafes.
“We want to share positive farming stories with city folk and a great way to do that is to ensure rural publications are
among the magazines they read in city cafes.”
Dr Champion said as well as highlighting where food comes from, city folk will have the chance to read about the
commitment of New Zealand farmers to managing their land and animals.
Beef + Lamb New Zealand is working with NZX Agri to encourage cafes to carry magazines that tell stories about
interesting people working on the land and making a big contribution to the New Zealand economy.
Interest in the Café Challenge will be driven by social media and those interested can start following @cafechallengenz
and @NZbeeflamb on Twitter.
About Beef + Lamb New Zealand:
Beef + Lamb New Zealand Ltd is the farmer owned industry organisation representing New Zealand’s sheep and beef farmers.
Beef + Lamb New Zealand Ltd invests farmer levies to help develop a growing sheep and beef industry providing
sustainable returns for future generations. Beef + Lamb New Zealand has four programmes – Farm, Market, People and
Information – to deliver innovative tools and services to support informed decision making, and continuous improvement
in market access, product positioning and farming systems for New Zealand’s sheep and beef sector.
ENDS