Citroen’s Bold DS5 Arrives in New Zealand
• Bold modern styling and a luxurious interior. Aviation inspired cockpit with a pilot-style cabin.
• Compact and agile, spacious and versatile. Five doors, five full-size seats and up to 465-litres of boot space.
• Unique market position challenging core ‘D’ segment competitors and premium executive models.
• Maximum 5-star Euro NCAP test rating, including 97% Safety Assist score.
• Créative Technologie includes; keyless access & start; smart lights; colour head-up display
• High levels of equipment as standard
The new Citroën DS5 is the epitome of innovation with an audacious approach to design, comfort and refinement; the DS5
appeals to customers looking for a resolutely modern and original approach to the premium luxury car that meets both
rational and emotional ownership demands.
Inspired by the striking C-SportLounge concept car, DS5 completes the current DS line. An instantly recognisable range,
the DS line appeals to both the emotional and rational decision-making process of today’s car buyer. All three models in
the premium DS line offer creative design, outstanding quality and desirable technology.
This combination of rational and emotional attraction provided by the DS5 is reflected by the awards it has collected –
on one hand the DS5 is the ‘2012 Car Design of the Year’, presented by Car Design News for its aesthetic styling
achievements, while Top Gear UK have made the DS5 its ‘2012 Family Car of the Year’ thanks to its high level of rational
and practical design.
Not only does the Citroen DS5 come as standard with all the equipment and features expected in this class, these
features have been enhanced. For example, the standard Climate Control Air Conditioning offers three different air flow
intensities while maintaining full automatic control; the glass sunroof comes in three sections, each with its own sun
blind to allow each occupant to set their own level of roof light; front and rear parking sensors are backed by a rear
parking camera; the automatic headlights also have an automatic high beam function. At the same time the Citroen DS5
offers equipment and features as standard that are expensive options on other cars, such as the full colour head up
display that provides vehicle speed, cruise control status and navigation instructions; electric front seats with memory
and massage functions for the driver’s seat; a cooled compartment for food and drinks; a full alarm system and dual
function Xenon steerable headlights; LED interior mood lighting.
Power for the Citroen DS5 comes from a sophisticated 1.6 litre turbocharged engine developed in conjunction with BMW
which produces 115 kW and 240 Nm of torque at just 1400 rpm, which, matched to an electronically controlled six speed
automatic gearbox provides the DS5 with a 0-100 kmh time of 9.7 seconds and a combined fuel consumption figure of 7.3
The Citroen DS5 arrives in New Zealand as a single, fully equipped and specified model that is powered by a responsive
turbocharged engine matched to an advanced six speed gearbox and priced at $59,990 excluding statutory charges, dealer
costs and delivery, adding value for money to its already impressive list of design, style, safety and equipment
BUYER PROFILE & COMPETITORS
Customers in the premium and prestige segment are looking for vehicles that stand out from the crowd with a distinctive,
contemporary flair. They want a car that is rewarding and engaging in day-to-day use that delivers true driving
The new Citroën DS5 is designed to reconcile fun at the wheel with distinctive style, luxury, comfort and exquisite
aesthetics. The DS5 is aimed squarely owners who wish to make an emotional purchasing decision driven by the heart but
which is also counter-balanced by brain-driven rational purchasing choices that enable owners revel in the style and
pleasure of ownership, but safe in the knowledge that the DS5 is also sensible, rational car offering safety, fuel
economy and useable space.
Citroen DS5 buyers will be 35 plus with a male bias. Typically energetic business leaders, they are sophisticated, style
conscious and early adopters of new technologies. Creative and independent minded, they are brand conscious,
aspirational and discerning.
The new Citroën DS5 sits in a unique market position between core ‘D’ segment models with its ability to match the
rational purchase choices such as the Volkswagen Passat, Honda Accord but also with the style and personality to counter
the heart-driven models in this sector such as the Audi A4, BMW Three series and Volkswagen CC.