NZ mid-market businesses overlooked as economic driver
By Hannah Lynch
Aug. 13 (BusinessDesk) - New Zealand's mid-market businesses, those with annual revenue of $2 million to $50 million,
are being overlooked as economic drivers despite producing one third of the nation's business revenue and one in three
full-time jobs, a new study shows.
Mid-market businesses contributed $61.4 billion to the New Zealand economy and 417,000 full-time-equivalent jobs despite
accounting for only 5 percent of the nation's total enterprise in 2011, according to research by consumer finance
company GE Money.
"The mid-market punches significantly above its weight and is the cornerstone of the New Zealand economy, contributing
strongly to jobs and business revenues," Aaron Baxter, managing director at GE Money, said in a statement. "If we are to
evolve as an economy, we must put our resources and expertise into assisting the mid-market to overcome its barriers to
growth - both in helping understand the sector better and in providing greater access to capital."
Mid-market growth has been overshadowed by the fall-out from the global financial crisis, on-going uncertainty about
Europe's debt-crisis and the Christchurch earthquakes, Baxter said. That's dried up funding for mid-market businesses as
banks favour more conservative lending practices.
The middle segment of firms doesn’t get access to the government assistance typically available to small companies or
start-ups, yet doesn’t have the size to influence policy in the way that big firms can, leaving it “Lost in the middle
and often misunderstood,” Baxter said.
Mid-market businesses cover a range of industries. The largest concentration was in the retail trade and accommodation
sectors, which make up 17 percent of mid-market firms. That was followed by wholesale trade on 15.2 percent,
manufacturing on 12.3 percent and professional, scientific, technical services and administrative and support services
on 11.4 percent.
The mid-market’s fastest-growing areas were agriculture, forestry and fishing, increasing 41.4 percent increase from
2007 to 2010. The biggest declines were in the rental, hiring and real estate services, down 19.6 percent.
Nelson and Marlborough have the greatest number of mid-market businesses, while Northland has the fewest.
As at June 30 there were 20,536 mid-market businesses in New Zealand.