Hawke’s Bay visitor numbers still growing

15th December 2011

Hawke’s Bay visitor numbers still growing

Statistics New Zealand have released their latest Commercial Accommodation Monitor (CAM) report, which highlighted Hawke’s Bay guest nights for October 2011 were up 4% on October 2010. This equates to an additional 3032 visitor nights. (78,762 guest nights versus 75,730 in 2010).

International guest nights rose from 14,438 in October 2010 to 23,136 (+60.2%) for October 2011. Domestic guest nights decreased from 61,292 to 55,626 (-9.2%).

Hotels showed the largest increase (1252 or 10.4% guest nights), followed by Backpackers. Rodney Green, from The Bluewater Hotel in Napier said they had experienced a strong October 2011 versus October 2010. “We are very happy with the visitor numbers and look forward to the growth continuing throughout the season.”

Annie Dundas, General Manager of Hawke’s Bay Tourism said the organisation is very pleased with the regions performance. ‘This is the third consecutive month Hawke’s Bay Visitor numbers have been on the increase. We have worked incredibly hard to leverage our partnerships and maximise the Rugby World Cup opportunities and are delighted to see a positive result. Our goal is to extend the travel period to Hawke’s Bay into early May and with our domestic marketing campaign underway we hope these excellent results continue.”

Nationally, New Zealand experienced a decline of -1.5 or 36,771 guest nights.

ENDS

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