15 July 2011
For Immediate Release
Farmside Launches New Mobile Phone Service For Rural New Zealand
Rural telco Farmside has launched a new mobile phone service that complements the company’s existing broadband and home
line services and effectively positions Farmside as a one-stop shop to meet rural communications needs.
Delivered using the Vodafone platform, Farmside Mobile will capitalise on the extended coverage resulting from new
cellphone towers that are to be constructed as part of the Government’s Rural Broadband Initiative.
Farmside Chief Executive Richie Smith says the introduction of its new mobile service is a logical progression for the
“We’re in the business of providing cost-effective communications solutions to those who live and work in rural
locations. Farmside Mobile fits alongside our satellite, wireless and fixed-line broadband and voice products to enable
us to provide a complete suite of telecommunications services - all geared to help put New Zealand’s rural households,
farms and businesses on an equal footing with those in urban areas.”
With plans starting from $19 per month, the new mobile service is competitively priced and specifically targeted to
support rural users. Features include free calls to other Farmside mobiles, and options to bundle broadband, phone line
and mobile services in a single package that can be charged through rural supply accounts.
A key draw card is the ability to combine with Farmside’s broadband and/or phone line services and gain interchangeable
free airtime, discounted pricing and the convenience of a single monthly account for telecommunications charges.
Customers will also be able to tailor-make packages that reflect the peaks and troughs of their activity by adding on
text, calling and data packs to suit their needs on a month to month basis.
As with other mobile providers Farmside Mobile allows customers to bring their existing mobile phone number across to
its new platform.
The new mobile service is being progressively rolled out around the country, commencing with Farmside’s existing
broadband and home line customers.