Asian supermarket win for Charlie’s

Published: Wed 22 Dec 2010 10:40 AM
Asian supermarket win for Charlie’s
In October it was Coles in Australia. Now Australasian premium beverage company Charlie’s Group (NZX:CHA) is heading to Hong Kong and a spot on the shelves of another big supermarket chain.
PARKnSHOP has placed its first order for Charlie’s and Phoenix Organic branded products and confirmed it will be trialling the products in around 60 of its more than 230 high end stores over the next three to six months.
PARKnSHOP has a history dating back to 1828. It is Hong Kong’s largest food retailer and part of the A S Watson Group, an international retail and manufacturing business with operations in 34 markets worldwide.
Charlie’s Group CEO Stefan Lepionka says the order is a positive step toward a permanent listing and relationship with PARKnSHOP.
“PARKnSHOP sought a meeting with us on a buying visit to New Zealand earlier in the year. We are pleased to advise they have now confirmed they will trial 24 products from across our Phoenix and Charlie’s range, with a view to a more permanent ranging of the successful flavours.”
There are more than 230 PARKnSHOP supermarkets in Hong Kong. PARKnSHOP also has a major presence in Southern China where it was recently awarded the title of "Consumers Most Favourite Brand Shopping Centre".
About Charlie’s: Charlie’s Group Limited is a New Zealand owned company listed on the New Zealand Stock Exchange and operating principally in the Australasian market. The company manufactures and markets a range of ‘not from concentrate’ fruit juices as well as smoothies and organic beverages. Principal brands are Charlie’s and Phoenix Organics. The business was established by friends Stefan Lepionka (CEO), Marc Ellis (director) and Simon Neal (distribution manager) in 1999 and floated on the New Zealand Stock Exchange in July 2005. Charlie’s operates in New Zealand and Australia and exports to territories in Asia, the Pacific, the Middle East and the Indian sub-continent.

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