3 News Maintains Win vs TV One

Tv3 News Maintains Win Year on Year Vs Tv One in Key Demographics

3 News maintains its stronghold over the 18-49 demographic year on year beating One News with a 32.7% share compared to their 29.4%.

And owning the Auckland market, 3 News has surged ahead year on year in the 18-49 Auckland Urban demographic, with an 11.6.% rise in ratings to 32.7% compared to One News‘ 24.1% - down 7.4% compared to this time last year.

3 News is also well head of One News in the demographic of 18-39 Auckland Urban. Up a staggering 24.8% to 32.6%. One News trails at 18.8%, down significantly by 13.5% compared to June last year.

In the 25-54 Auckland Urban demographic 3 News saw an increase of 3.8%, ending the year to date on a 31.4% share, compared to the same time in 2009. One News took a knock in this demographic, down to a 26.4% share, 13.3% lower year-on-year.

60 Minutes’ move earlier on in the year from Monday to Wednesday nights has also seen significant growth year on year.

In the 18-49 Auckland Urban demographic, 60 Minutes is up 11.1% to a 21.2% share, compared to TV ONE’s Sunday, sitting on a 16.1% share, down 11.2%.

In the 30-49 Auckland Urban demographic, 60 Minutes was up a whopping 28.9%, to 25.2% versus TV ONE’s Sunday on a 21.1% share.

Terrence Taylor, Executive Producer of 60 Minutes says the growth in Auckland is encouraging.

He comments: “Each week we are attracting a bigger audience, which is quite gratifying, because we're putting a lot of hard work into unearthing the sort of stories we think New Zealanders want to see.

Over the past few weeks we have had a good mix - investigative, informative and entertaining stories - and we are very excited about what we have in store in the weeks to come. “

ENDS

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