FGC welcomes launch of new Children’s Code

FGC welcomes launch of new Children’s Code for Advertising Food

The New Zealand Food and Grocery Council welcomes today’s launch of a new Children’s Code for Advertising Food, says Chief Executive, Katherine Rich.

“We commend the Advertising Standards Authority for its leadership in the development of this code, which has considered the views of many different stakeholders including the Ministry of Health, the New Zealand Nutrition Foundation and many members of the Food and Grocery Council.”

“The Authority and it’s Executive Director, Hilary Souter, are to be congratulated for the successful completion of the Code - the result of so many months of consultation.”

The new code is supported by FGC’s members - New Zealand companies that produce and market food products sold in supermarkets, says Mrs Rich.

“While many of our members have policies not to advertise to children at all, those who do think very carefully when developing products and campaigns that might be relevant to younger New Zealanders. Our members very much understand the importance of healthy diets and balanced communication, which is emphasised in the Code launched today.”

Mrs Rich says that the Advertising Standards Authority’s new code is another example of industry self-regulation making excellent progress without the need for government regulation.

ENDS

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