'Supermarket Guru' To Visit NZ

Supermarket Guru' To Visit NZ

The NZ Food and Grocery Council (FGC) is proud to bring America’s Phil Lempert, the Supermarket Guru® to New Zealand for the first time.

Known in the USA as the Supermarket Guru®, Lempert is viewed as being one of America’s leading consumer trend-watchers and analysts. Each month he speaks to millions of Americans about new products, trends and other industry issues. He is the food trends’ editor and correspondent for the ‘Today Show’ with NBC News and makes monthly appearances on ABC’s ‘The View’. Phil Lempert has appeared many times on shows such as ‘The Oprah Winfrey Show’, ‘20/20’, CNN and local television shows throughout America. His new television series, ‘Phil Lempert’s Food Sense’, airing in 2010, focuses on consumer food trends and sustainability.

For more than 25 years, Lempert has been the leading expert analyst of consumer behaviour; marketing trends; new products and the changing retail landscape. He has identified and explained future trends to consumers and some of the most prestigious grocery companies worldwide (full bio attached).

FGC Chief Executive Katherine Rich says.

“We are delighted that Phil Lempert, the Supermarket Guru, is taking time out of his busy international schedule to visit New Zealand and speak to FGC members and guests.

He’s a great ambassador for the grocery sector. Phil Lempert speaks passionately about grocery products and supermarkets, something all New Zealanders can relate to. With the captivating way Phil discusses food and grocery issues, his visit will be of interest to anyone who has wheeled a trolley down a supermarket aisle.

Mr Lempert will make his address at a luncheon to be held at the Langham Ballroom on Tuesday 15th June, 2010. His address will be on future trends in Fast Moving Consumer Goods (FMCG) and Supermarkets. Tickets will be available through the FGC.

The Food and Grocery Council is an industry organisation that represents New Zealand’s food and grocery manufacturers and marketers. www.fgc.org.nz

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