EMBARGOED UNTIL 4PM - DECEMBER 01, 2009
Snapper to enter Auckland market in 2010, targets Rugby World Cup for comprehensive integrated ticketing.
Auckland, 01 December 2009
Snapper - New Zealand's leading contactless ticketing and payment system - today announced it will be widely available
in the Auckland market in 2010, offering its small value payments platform across the retail sector and for most public
transport journeys.
From mid 2010 some Auckland buses will progressively begin accepting Snapper cards, and the technology can readily be
extended to other public transport modes before the Rugby World Cup.
This means that more than half of all Auckland commuters will be able to pay for their journey by using a Snapper card,
and the company will be working to extend its coverage further.
Snapper says it would be possible to have integrated ticketing on 90% of Auckland public transport in time for the Rugby
World Cup, and is willing to work closely with the Auckland Regional Transport Authority to help achieve this goal.
Snapper is extending its system that has been widely successful in the Wellington and Hutt Valley region where it is
used to pay for every day items such as bus fares, train tickets (from the ticket booth), coffee, lunch, dry cleaning
and movies.
Miki Szikszai, CEO of Snapper says, “Snapper is a proven world class smartcard solution that has been localised for the
New Zealand market. We've brought together the best technology in the world and New Zealand's electronic payments and
public transport systems. Aucklanders are overdue the benefits of Snapper, something that Wellingtonians have been
enjoying for over a year.”
World Class Technology.
The company has worked with its key partners, including Korean Smart Card Corporation (KSCC), ANZ National and EFTPOS
NZ, to deliver an integrated ticketing and payments platform to suit New Zealanders.
“KSCC is our core technology provider. The same system processes 30 million transactions every day in Seoul, South
Korea, across enormous public transport and retail networks. We know it can cope with whatever the New Zealand market
requires.”
Snapper has also been integrated into New Zealand's existing electronic payment system through EFTPOS NZ. The success to
date from leveraging the EFTPOS infrastructure that retailers rely on every day, provides confidence that Snapper has
combined KSCC's international best practice in card and systems security with the surety and reliability of NZ's EFTPOS
system.
Peter McLeod, MD of EFTPOS NZ says “Snapper is an exciting step towards a full cashless payment suite for New
Zealanders. EFTPOS NZ has worked closely with Snapper since early 2008 getting the system up and running in Wellington.
It's great to now be able to offer this to the Auckland region and the rest of New Zealand.”
Auckland Launch Details.
Snapper's launch in Auckland will initially involve a range of bus services including NZ Bus's extensive fleet. These
services account for most buses in the Auckland region and more than half of all public transport trips. Snapper offers
the ability to provide discounted and integrated fares which operators can then implement as they choose, and use the
same smartcard for small value everyday retail purchases.
“The existing ticketing system in our fleet is nearing the end of its life,” says Bruce Emson, CEO NZ Bus. “We will be
in a position to deliver an electronic ticketing solution in time for the World Cup 2011.
“The existing ticketing system is 17 years old. We can wait no longer. This is about business continuity - if we do
nothing, we face the risk of our system failing.
“There are obvious benefits from introducing a product we have been working with in the Wellington market. We are
assured by our supplier that our ticketing system will be able to comply with NZTA's national standard for integrated
ticketing when this standard is determined,” says Mr Emson.
Snapper will open an Auckland office in the New Year.
National System.
Miki Szikszai says, “Snapper has been a great success in Wellington and we're truly the only open contactless payments
platform operating in the New Zealand market. Entering the Auckland market now is critical to having a well-established
nationwide system in time for Rugby World Cup 2011.
“We are working to a plan that will make Snapper available to all New Zealanders and visitors to New Zealand well before
Rugby World Cup 2011. Snapper is the quickest and most cost effective way for Aucklanders to get a world class
integrated ticketing system across buses, taxis, ferries and trains without ratepayers and taxpayers needing to pay for
any of the system that supports it.
“Snapper continues to work closely with regional and central government to make sure that this happens. We are committed
to developing a nationwide specification for New Zealand, and we are heavily engaged with NZTA to deliver an open
national standard for Integrated Ticketing. We have no doubt that the industry can achieve this.
“As a New Zealand company we're proud to be delivering a world class product, quickly and efficiently across the country
without involving substantial ratepayer or taxpayer funding or risk.”
ENDS