For immediate release
Wednesday November 18, 2009
Queenstown continues to remain firmly on the map for the Australian backpacker and adventure traveller with several
thousand seeking advice before visiting here.
Destination Queenstown along with AJ Hackett Bungy and NZONE represented the resort at this year’s Adventure Travel and
Backpacker Expo in Sydney last week.
“It’s fantastic to see so many Australians in this important demographic actively seeking advice on coming to
Queenstown,” says DQ General Manager Marketing Graham Budd.
“The backpacker and adventure traveller market has proved to be resilient in the current economic climate.
“These expos are a great opportunity to target the Australian visitor especially because those who attend are usually
people who are genuinely planning to travel. We also interact with many Europeans who are already on their OE and this
year we had a record number of inquiries on staying longer and working in the region.”
Queenstown was among 200 other adventure travel exhibitors from all over the world and expo organisers reported more
than 7500 attended this year’s Sydney event.
Mr Budd says while there were a healthy number of younger backpackers seeking information about the resort a
considerable amount were actually in the 45 plus age bracket.
“This is often the group whose children have grown up and left home so they have more time for travelling again and are
looking for holidays which are a little more adventurous.
“Queenstown fits the bill perfectly offering visitors an inspirational and exhilarating holiday destination where people
have a wealth of activities and experiences to choose from.”
Those who stopped off at the Queenstown stand also had their dart skills tested for a chance to ‘Land on Queenstown to
Win’ – the lucky winner who hit the right spot snapped up a $500 travel voucher, AJ Hackett Nevis Arc and bungy jump
combo and 15000ft NZONE tandem skydive.
ENDS