Media Release
23 October 2009
Vodafone has addressed Commission’s concerns
Late yesterday, the Commerce Commission commenced proceedings against Vodafone for a number of claims stretching back to
2006.
We are surprised by this action. It appears to relate to six advertising campaigns, each of which we addressed when
raised by our customers or by the Commission. We take these allegations seriously and have cooperated with the
Commission throughout. We have never deliberately misled our customers.
“Vodafone has a strong track record for innovation in the New Zealand market. We have introduced new technologies, new
pricing and opened up entirely new markets over the past 11 years. We have been first to market with offers like
pre-pay, text messaging and mobile TV”, says Mark Rushworth, Vodafone’s director of marketing.
“We strive to deliver great value and outcomes for customers. It has always been our practice to work with our
customers to continually improve our processes and explanations around our offers.
“This legal action feels to us like using a sledgehammer to crack a nut.”
- ends -
.com