Wellington Found To Be Destination of Choice

Wellington Found New Zealanders’ Destination of Choice

The cool little city has edged out the big little city, and has bloomed beyond the garden capital. More people would rather take the plunge by visiting the culture capital than by jumping off a bridge in Queenstown; and more Kiwis are keen for a breath of fresh air over record rays of sunshine.

Wellington is the destination of choice for New Zealanders, according to the Fly Buys/ Colmar Brunton Mood of the New Zealand Traveller - a new quarterly survey launched today by the Prime Minister.

The study, which surveyed 1000 New Zealanders aged 18 and over, found that over 2.6 million Kiwis spent at least one night away from home for leisure in the past six months, and 80% said they’d spend more nights away if they could.

It found out all kinds of other stuff, like 5% of Kiwi travellers did something unexpected on their trip and 25% kept in touch with the office while on ‘holiday’.

But the best bit of all was that the Kiwi love affair with Wellington has been made official, with more respondents saying they preferred to spoil themselves with a visit to the capital than any other of New Zealand’s fine locations.

Wellington was followed by Auckland, Christchurch, Queenstown and Nelson.

Positively Wellington Tourism Chief Executive David Perks credited the news to the meeting of a city’s vision and residents’ passion.

“Wellington’s gone from being somewhere people couldn’t wait to leave to somewhere people can’t wait to get to, and that’s been a team Wellington effort.
“It’s a credit to people who have made the bold decisions necessary to make things happen, but just as much to the residents who make visitors feel welcome, to the businesses who give people things to do and buy, and to the events that attract and entertain them.”

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