Media Release 8 December, 2008
Autotrader launches New Car in New Zealand
Autotrader.co.nz, New Zealand’s number one specialist motoring website, has developed a new “wow”way to research your
next new car purchase online.
Autotrader’s New Car platform searches for new vehicles via a comprehensive database and car comparison tool. The
platform is powered by Microsoft’s Silverlight technology, enabling users to enjoy high fidelity media and a rich
interactive search application and is a first for New Zealand car websites.
“We wanted the new car search experience to be simple, intuitive, authoritative and entertaining”, said Adrian
Pickstock, Trader Group General Manager.
“New car arrivals have remained steady over the last year, the time is right for Autotrader New Car which is benchmarked
internationally”, says Mr Pickstock.
“We are delivering a differentiated user experience, driving new customers and increasing repeat business not only to
our site but to the sites of our advertisers and partners”.
Whether looking for a new car or a used car, Autotrader.co.nz is for the serious car buyer. It is a specialist site for
the motoring enthusiast that has in excess of 32,500 vehicles for sale and over 2,500 articles and reviews which are
Note to Editors: Try the New Car channel for yourself; go to autortrader.co.nz and click on the red ‘NEW’ star icon from
the menu across the top of the page.