Major Audience Growth For Good Morning
Wednesday 3 December 2008
Audience growth for TV ONE's weekday morning magazine show Good Morning is shooting ahead.
In TV ONE's target demographic of 25-54, Good Morning delivered an average audience increase of 29% from 2007.
In Good Morning's key demographic of Household Shoppers with Children 0 - 14 (HHS w/kids 0-14), the programme delivered
an even more significant 81% increase from 2007.
Online traffic is also increasing substantially. Both page impressions and unique browsers to Good Morning's site on
tvnz.co.nz have increased by a third since October 2007, by 38% for page impressions and by 36% for unique browsers.
Since reporting launch (January 2006), online traffic has increased ten-fold for page impressions (21,500: January 2006
to 218,900: October 2008) and unique browsers are up by more than 400% for the same period (8800: January 2006 to
46,700: October 2008).
Good Morning has increased its audience across all demos by an average of 50%, since the new Good Morning production
team came on board with hosts Sarah Bradley and Brendon Pongia, and the later addition of Steve Gray.
An additional 440 hours of local content was produced in 2007 and 2008 since the format changed to a three-hour per day
programme. Good Morning now produces 660 hours annually.
The Good Morning website traffic has grown by 88% in page impressions and by 165% in unique browsers over that
three-year period.
Good Morning producer Sally-Anne Kerr attributes the growth in ratings to the on-screen chemistry of the hosts, more
targeted content, an improvement in the quality and diversity of the show's guests, and a push for bigger competition
prizes, which has appealed to the target audience.
"Everyone has worked incredibly hard, and these results reflect the commitment and dedication of everyone involved with
the production," said producer Sally-Anne Kerr.
"We have an outstanding team".
ENDS