Volvo S60 Concept Unveiled
The Volvo S60 Concept will be unveiled at the North American International Auto Show (NAIAS) in January 2009 and will
provide an insight into the future direction of the all-new Volvo S60, which will be launched in 2010.
"We both can and dare to deliver even more exciting and more dynamic designs while retaining our grip on the lead
position with regard to safety. The concept car shows part of our future, it's a hint the all-new S60 will be one of the
strongest contenders in the CD premium segment," says Stephen Odell, President and CEO at Volvo Cars.
The image reveals the coupe-inspired silhouette that gave the original S60 its unique stance. It is now being even
further accentuated.
“The S60 has been an important model for Volvo in New Zealand in the past,” said Mark Patterson, the General Manager of
Volvo Cars NZ. “With the promise of the new car’s styling we’re looking forward to the new S60’s arrival. It looks set
to maintain Volvo’s unique design cues and give us a stronger position in the prestige segment of the market.”
"The concept car's design gives a visual promise of enthusiastic driving characteristics and I can assure you the
all-new S60 will deliver a sporty drive like no Volvo before," says Mr. Odell.
The sleek coupe-like roof line introduces a new shoulder contour and, with it, an entirely new Volvo design cue. The
gentle 'double wave' extends from the headlamps at the front to the tail lamps at the rear.
"This concept car takes our design DNA to the next level. We're talking about a 'Dramatic New Approach', meaning that we
gradually turn up our cars' visual volume. The concept car's exterior gives a clear indication of what customers can
expect of the all-new S60,” explains Volvo Cars’ design director Steve Mattin.
On the inside we've been even more daring - there the focus has been on creating a vision of the future in the slightly
longer perspective," says Mr. Mattin.
Among the interior features is a floating centre stack made of hand-crafted Orrefors crystal. It is shaped in a
graceful, transparent wave from the instrument panel all the way to the rear seat backrest. The crystal panel appears to
float above the centre stack's ergonomically designed functionality and it rests gently on rubber pads.
"In a concept car the aim is to give your imagination a free rein and our iconic super-slim centre stack was the perfect
object. Using pure crystal is a thrilling experiment. We may well see interior features in crystal-like materials in the
future," says Steve Mattin.
ENDS