November 3, 2008
MEDIA RELEASE
FOR IMMEDIATE RELEASE
3 News And Campbell Live Maintain
Ratings Lead
3 News, Campbell Live and Nightline have maintained their ratings lead in key demographics during October.
In the important 18-49 demographic 3 News holds 32.5% audience share, compared to One News’ 32.1% share.
In 18-49 Metro, 3 News leads with a 33.9% share over One News’ 29.5% share and in 18-49 Auckland Urban
3 News registered a 35.5% share lead over One News who are on a 24.6% audience share.
In 25-54 Auckland Urban, 3 News leads with a 35.8% share over One’s 28.6% share.
Campbell Live is winning the 18-49 Metro demographic with a 20.8% share against Close Up’s 18.8%. In 18-49 Auckland
Urban Campbell Live is rating a 21.9% share over Close Up’s 17.2%.
In 18-49, TV3’s late-night news show, Nightline is registering a 22.7% share, out-rating One’s Tonight which is sitting
on 16.9%. In 18-49 Metro Nightline has a 24.7% share against Tonight’s 16.6% and in 18-49 Auckland Urban Nightline has a
22.6% share over Tonight’s 12%.
In One’s key demographic of 25-54 Nightline out-rates Tonight with a 22% share over a 20% share, respectively.
Mark Jennings, Director of News and Current Affairs comments, “Given that daylight saving often throws some volatility
into the News ratings the latest figures are very pleasing. We continue to be very strong in the major cities and we
look forward to providing the most informative and lively coverage of Election night with our Decision ‘08 special.”
ENDS