3 November 2008
Progressive Supports Fire Safety – Not Fireworks
Rather than sell fireworks, Progressive Enterprises is teaming up with the New Zealand Fire Service to improve fire
This follows on from a decision taken after last year’s Guy Fawkes Day by Progressive Managing Director Peter Smith.
“We have supported the safe use of fireworks in the community. But unfortunately, children and animals continue to be
injured and distressed each year on Guy Fawkes Day. We believe the safety risks associated with the private use of
fireworks outweigh the benefits, so we won’t be selling them in our Countdown, Woolworths and Foodtown supermarkets,” Mr
Progressive initially considered supporting public fireworks displays. But after chatting with Fire Service National
Commander Mike Hall, “We decided that we would rather support fire safety throughout the year than fireworks on a single
night,” Mr Smith said.
Progressive supermarkets plan to support the Fire Services’ twice yearly Daylight Savings awareness campaigns. The idea
is to have special in-store smoke alarm/battery displays where a percentage of the money from products sold will go
towards the purchase of smoke alarms that the Fire Service would distribute to ‘at risk’ communities. Details about
other fire awareness initiatives are being finalised.
National Fire Service Commander Mike Hall says: “Peter and I have talked about starting the relationship small, and
building it over time. When you consider that over 2.5 million New Zealanders shop at a Progressive supermarket each
week, you can see just how great the potential exposure to fire safety messages can be. There are three main causes of
fire – men, women and children. And any opportunity we have to highlight fire safety to them is one we will gratefully
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