Stand And Deliver – Babylove’s Special Offer To New Mums At Parent & Child Show
Go into labour at this weekend’s Parent & Child Show and your nappy buying days could be over for a year.
The unique offer is the brainwave of BabyLove, a premium nappy brand which launches in New Zealand this weekend.
Caitlin Eves, BabyLove’s marketing manager, says they’d heard that pregnant women attending the popular parenting shows
had been known to go into labour while wandering around the show.
“We thought that if anyone went into labour at this year’s Auckland show, we would mark the memorable occasion – and our
launch - with a year’s supply of nappies.
“With parents of young babies changing nappies up to 10 to12 times a day, the prize is worth over $1,200, which we think
would be much appreciated in the current economic climate,” Caitlin Eves says.
BabyLove nappies, distinguishable by their colourful Wiggles-associated designs, offer a full range of nappies from new
born to training pants. Australian-made, the nappies will be available in Foodstuffs, Progressive and The Warehouse
stores.
The free nappies-for-a-year offer is open to the first woman who goes into labour and the show and delivers a baby by
midnight Sunday 2 November. Proof of entry to the show and the baby’s birth certificate or birth registration form is
required.
BabyLove (www.babyloveclub.co.nz) will be on stand 423 at the Auckland Parent & Child Show, on from Friday 31 October – Sunday 2 November (www.parentandchildshow.co.nz).
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