Monday 29th September, 2008
For immediate release
Diageo announces Lion Nathan distribution rights for Ketel One vodka
Diageo is excited to announce that Lion Nathan will take over New Zealand distribution of Ketel One vodka from 29th
September 2008. This follows the agreement made in February 2008 by Diageo and the Nolet family to form a new 50/50
company, which owns the perpetual exclusive global rights to sell, market and distribute the successful super-premium
Ketel One vodka.
Ketel One vodka will take pride of place amongst the Diageo Reserve Brands in the Lion Nathan portfolio, which includes
the unique and luxurious Ciroc vodka.
Ketel One vodka is produced at the Nolet distillery in Schiedam, Holland and was founded by Joannes Nolet in 1691. The
distillery, which still uses the traditional method of copper pot distillation, remains as a family business and is
managed by the 11th generation of the Nolet family. Ketel One is a hand-crafted product named after the original copper
pot still, “Distelleerketel #1”. The vodka’s premium reputation is upheld with the first and last 100 gallons of each
distillate discarded as being too harsh or too weak.
Each batch of Ketel One vodka is quality tested and personally tasted by a member of the Nolet family to approve the
product’s right to bear the Ketel One name.
Ketel One vodka is available at selected on and off premise customers throughout NZ. RRP$59.99
ENDS
About Diageo
Diageo is the world’s leading premium drinks business with a range of market leading brands including Smirnoff®, Johnnie
Walker®, Baileys® and Guinness® beer.