DINZ National Design Conference - Sustainability and Imminent Change
Friday October 10, 2008
Don’t miss out on earlybird tickets last day tomorrow
$80+gst for DINZ members
$100+gst for non DINZ members
Sustainability and Imminent Change
There’s a lot of talk amongst graphic, spatial and product designers about designing for a sustainable future.
But for every piece of communication, every product or service there is the wider community of consumers to consider.
Perhaps there needs to be more talk about consumer behaviour which seems to be changing every day. How does the design
community make ‘sustainability’ engaging and exciting to a spin-weary public? Can designers keep up with an ever more
media savvy consumer? How can we live sustainably and allow companies to remain profitable and competitive?
Find out how the paradigms are shifting from the masters of marketing at this year’s DINZ conference on Sustainability
and Imminent Change.
Here are some of the speakers:
KEYNOTE ADDRESS Dave Walden, CEO TBWA Whybin, President CAANZ - Green Without Guilt
Making communications engage sustainably and sustainability communications engaging.
Murray Streets, Saatchi & Saatchi - Consumption Meets Conscience: how sustainable is sustainability for the barons of the long lunch?
Advertising agencies have earned their wages in large part from promoting consumption. As economic pressure, legislation
and consumer behaviour begin to challenge this orthodoxy, how is Saatchi & Saatchi, the country’s highest profile communications agency, responding to these challenges?
Peter Salmon MDINZ - Designing Sustainable Futures
As environmental, resource and social pressures mount, rapid innovative change to products, services, whole systems, are
required to make tomorrow's world better than today's. Innovation for a sustainable future is becoming an important
differentiator for savvy businesses. Increasingly, brand equity is more in what we make or do, than in what we say.
Are we ready to adapt? Are we ready to pursue innovative change, or are we defining sustainability as natural,
traditional? Are we redesigning our products, or the story that surrounds them? Our presentation explores this territory
through customer insight research we've conducted here, and with research partners around the world.
Design is about progress, optimism, the next best thing. Design makes the simple assertion - there must be a better way.
What can we do (as designers) to make things better?
Dean Poole MDINZ, Alt Group; David Walker, Giraffe Innovation - Well Informed Design
Well informed design looks at the values of the company and how they intercept with the values of their client. The
difference between good design and bad design is that good design is well informed. This means being well informed on a
number of dimensions which is enlarging all the time. This generates huge difficulties for the design profession where
they are being asked to know more and more, almost about everything. Dean Poole of Alt Group is committed to making his
designs more informed and being up to date in all these new dimensions from the conviction that this is the way to
produce designs which are not just good but outstanding. Dean and David will talk about working on projects such as HUM
for Formway, Farmgate wines and the Better by Design Programme.
Ludo Campbell-Reid, Auckland City Council: A CITY OPPORTUNITY - Becoming a Sustainable Competitive City
Anthony Flannery, Chow:Hill Architects: AN AREA OPPORTUNITY: - Sustainability: Less Bad? or More Better? The Tamaki
Plan: A Case Study in Transformation Design
What do we mean when we commit to “sustainable design” or seek to create a “sustainable community”?
...are we simply trying to make things “Less Bad”?
…or are we trying to make things “More Good”?
Put differently:
…do we commit to a “less bad” future of fear and regulations?
…or do we commit to a “more good” future of hope and aspirations?
Sustainability is easy: you just have to do everything differently!
…and “doing everything differently” is a process of “Transformation”.
The Tamaki Plan is, in essence a “Transformation Design” project. It seeks to “transform” everything within the Tamaki
environment in the pursuit of a “better future”: a future that is socially, economically, environmentally and culturally
sustainable – and one that is fun!
…and the “fun” part requires creative inspiration!
…welcome to the “Age of Design!”
Rewi Thompson: A SITE OPPORTUNITY: - Te Aho Ki Hikurangi - Ngati Whatua O Orakei Papakainga - TOWARDS 2030
A new sustainable community......... ...............................................’ has been developed primarily to
provide Ngati Whatua o Orakei an Auckland urban based iwi, with a comprehensive planning tool to develop their land
holdings at Orakei into the future in a sustainable way. It seeks to develop a plan, rules, and guidelines and resources
that are more closely based on Maori values, or more precisely, Ngati Whatua customary values and principles of resource
management ie .to enhance the political, social, cultural and economic conditions of the community to their full
capacity. “ – Ngarimu Blair : Resource Manager. This visionary project will provide Ngati Whatua o Orakei with not only
a Long term strategy plan but reinforces their identity and addresses the broader issues relating to sustainability,
redefining contemporary communities and affordability
Christopher Metcalfe - The 'S' Word
Chris will be sharing some of his experiences and the lessons he has learnt in setting up his own design business fresh
out of Uni, all in the hope that others may gain some insight as to what is really involved.
It will also be an opportunity to share with you his thoughts and views on sustainability and how these have influenced
his attitude towards business and design.
John Grant - Ethical Velocity: the speed of change in consumer behaviour. A live video conference with John Grant.
A 30 minute talk where John introduces his background and current eco-entrepreneurial role. John will talk about the
recent explosion of new green businesses and green brands that are doing it differently, talking to us directly, making
‘green stuff’ seem normal rather than making normal stuff seem green.
Also how much of the innovation is coming through digital ‘first-hand brands’ and ‘empathy brands’, with the open-source
connectivity and immediacy of the web providing the platforms for sustainable consumption of a completely different
kind.
He will talk about ‘ethical velocity’, the direction and speed of change with which young people in particular start to
take more control of their lives as consumers in an unpredictable world.
Finally he will stress that it really is possible simultaneously to learn to live sustainably on Earth and for economies
and companies to remain both profitable and competitive. Followed by questions from the audience allowing 10 minutes for
this.
One of the presenters at the Conference: John Grant co-founded St Luke’s, the innovative and socially aware London ad
agency, during the mid-1990’s. Working with clients such as the Body Shop as well as mainstream brands, St Luke’s
pioneered the view of a company’s “Total Role in Society” and operated as an employee shareholder democracy. His latest
book is “The Green Marketing Manifesto” published in 2007. Read more
date: Friday October 10, 2008 (same day as BeST Design Awards so come to the conference for the day and celebrate the Awards
in the evening)
time: 8.30am till 4.30pm
venue: Events Centre, Auckland War Memorial Museum
programme: click here
registrations: click here. Don’t miss out on the earlybird tickets.
For more information on Conference speakers and programme visit For more information on Conference speakers and programme visit http://www.dinz.inc.net.nz
ENDS