Media Release T-Bone - 1
To be issued: 11 September 2008
Farmers Launches Big Look For Big Boys
Kiwi blokes have always been big at heart. But sometimes when the body is just as well proportioned, a guy can struggle
finding the threads that fit the frame.
In an unashamed celebration of size, Farmers is bringing the Big Boys to town with the new season launch of T-Bone – a
dedicated plus sized clothing line for blokes!
The T-Bone range is developed by Farmers for the more robust New Zealand male body. The fit is researched to achieve
comfort and style using quality fabrics, on-trend colours and functional designs.
“The fact is, big is a reality for one million New Zealanders” says Dean Cook, Head of Marketing for Farmers. “Our
bigger customers were asking us to provide a far wider selection of clothes in their sizes without paying a premium. So
we’ve extended our T Bone range of clothing for the larger man in response and can now offer our customers a more
comprehensive selection.
“At Farmers we like to cater for every shape and size and this range recognises that our larger customer base still want
to look and feel stylish.”
Sizes stretch up to 6XL for tops and jackets and 110cm-130cm waist (non elasticated).
The new season range is being launched today at Tony’s Steak House to an enthusiastic crowd of strapping men.
In the reverse of Fashion Week, sample size is XXXL and food will be in abundance.
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