Press release from Shotover Canyon Swing
6 August 2008
Shotover Canyon Swing celebrates Tourism Awards win
After years of paying tribute to its heroes The Hoff, Denis Denuto, Oi the goat and Blind Phil, Shotover Canyon Swing
has become a hero in its own right after winning the Adventure Activity sub-category in last night’s Tourism Industry
Awards.
Shotover Canyon Swing General Manager Matt Hollyer said it was an honour to win the prestigious award, an achievement he
attributed to staff commitment and industry support as well as the company’s overall culture of delivering a genuinely
amazing Kiwi experience.
“Our team of 23 staff is committed to delivering the best experience in New Zealand.
It’s really hard work creating a top quality attraction but we’re 100% focused on delivering a fun and personalized
experience to everyone who visits us.
“We rely on word of mouth and support from the industry. Our customers only keep turning up on our doorstep because
they’ve heard from others that we give them a damn good time."
He said adventure tourism was a fantastic industry to be involved in but that it was important to stand out from the
crowd in order to survive.
“Our combination of a giant swing experience and a spectacular natural setting make this a truly unique activity. We
have fun with our heroes (including giant albatross but that’s another story) and have previously looked up to those who
have won this award in the past. We try to do things a bit differently and our customers love it."
ENDS
About Shotover Canyon Swing:
Not your average backyard experience, the Shotover Canyon Swing is a high adrenaline experience achieved by launching
yourself from a platform on a 109 metre high cliff edge. With a freefall of 60 meters (just metres from the vertical
cliff face), you can reach speeds of up to 150kph as the rocks rush towards you before the ropes smoothly swing you
past.